Research lab
Detect, investigate and prevent fraudulent traffic.
Traffic Fraud Lab publishes practical guides on click fraud, invalid traffic, affiliate abuse, lead fraud and the evidence that separates suspicion from a decision.
Latest research
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Types of Traffic Fraud: A Practical Guide to Clicks, Leads, Attribution and Conversions
Traffic fraud is not one behavior or one detection problem. This guide classifies digital traffic fraud by the layer it manipulates, explains realistic examples, and shows how to…
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What Is Traffic Fraud? Definition, Examples and Investigation Boundaries
Traffic fraud is deliberate manipulation of traffic, clicks, leads, conversions or attribution to create an unfair financial or reporting outcome. This practical guide explains the definition, common examples,…
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Fraud Traffic Detection: A Practical Process for Finding Invalid Traffic
A practical guide to fraud traffic detection: how to identify suspicious clicks, visits and conversions without confusing unusual behavior with confirmed fraud.
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Traffic Fraud: A Practical Guide to Fraudulent Traffic, Detection and Prevention
Traffic fraud is not one tactic or one type of bot. It is a broad set of ways to create, manipulate or misrepresent online activity so that someone…